Win and keep clients: D2C Brand & eRetail Experience Experts


Our Story

Shift to direct2consumer brand & new retail 

We are a creative consulting firm & agency focused on digital consumer experience and direct-2-consumer brands. We are brand maker, rule breaker and digital consultants. We cherish brands, provide strategy and execution from one source. Over more than 10 years, our team has helped transform businesses and transferred our expertise to brands of big to small, and medium-size. We provide solutions to enhance the customer’s experience at both POS and online.  

We bridge the gap between retail and eCommerce and create space for new growth, allowing you to focus on your existing business. 

More clients. More margin. More brand. 2becontinued.



how we do it

Leading brands in a digital age

We position your brand, digitise or restructure your marketing or help implement seamless customer experiences. We provide options and quick wins with your team to build trust in the organization. We are a culture accelerator.  



Consumer experiences start with an online search and surely do not end once the purchase is made. Relevant services and personalised dialog online and at the POS create equity. Customer specific data help increase and manage revenue per customer, hence increase customer lifetime value. 

We are digital & D2C professionals: We build websites, e-commerce and digital eco & booking systems.



What and for who, asked Ogilvy. Successful brands are characterised by a clear positioning and emotional narrative that leaves a lasting impression on the customer, despite competitive pressure. This is how a good product becomes a unique brand personality.

We are brand makers: We innovate & optimise portfolios.



Whether you want to reduce budgets, increase margins or face big changes ahead, you need to create more impact with less input – the key is to focus and connect platforms along the funnel. Restructuring your marketing and sales helps to create space for new growth and can be the base of a turn around. 

We are funnel experts: We optimise social media, CRM, performance & campaigns.

true stories

Customized approaches to create great impact.

Digital Transformation
Fitness First
Private Label Optimisation & Campaign
Positioning & Omnichannel Experience
Digital Community Roadmap
Red Bull
Brand & Franchise System
Pure Online Player


What clients say about us

“A brilliant marketeer”

“At L’Oréal Oliver was able to build a turnaround plan and make Fructis the most successful new brand at time. Oliver is a brillant marketeer, an outstanding team player and knows how to make people succeed together. A great guy to work with! “

Vincent WarneryMember of the Executive Committee, Beiersdorf AG

“Curious thinkers”

Oli and his band of curious thinkers and creatives were invaluable at Fitness First as our transformation went from physical to digital. Oli is always worth his place in the room when I am at a brand business.

Mark HutcheonDirector, Deloitte UK, before Fitness First Global

“A hands-on attitude”

Oli is the perfect Plug-and-Play-CMO and visionary business leader who blends innovative thinking with a hands-on attitude to help brands grow… a perfect fit for leaders who need a hand in transforming their business.

Sven WeisbrichGeschäftsführer, Frankfurter Brauunion, before CEO Universal Media DACH

“I highly recommend”

“Oliver is a digital transformation strategist who gets things done and makes brands perform better with his exerptise & out of the box thinking. I highly recommend Oliver in the area of digital & brand building.”

Markus Ense Strategy Director IQOS, before VP EMEA Amer Sports

“Direct-2-consumer strategist”

“Oli and his team have helped ruf in the digital transformation which led to the turnaround. Oli is a top marketeer, direct-2-consumer strategist and pragmatic executer. He takes teams well on board and delivers results. If you want to position, digitise or rethink your brand, you are in good hands with 2bc.“

Thomas KorbusFounder ruf Jugendreisen 

“Major strategic initiative”

“Oliver and his 2bc team developed and implemented a major strategic initiative at Cyberport. Oliver’s great strategic experience, combined with hands-on mentality … was crucial to its success. It is still a foundation of the current success of Cyberport.

Helmar HippManaging Director, Cyberport Gmbh

2bC News

News, Press & Events

What moves us and our clients’  business

Act now

Business check in the new “normality”

Do you want to unlock new revenue streams? Rejuvenate your customer base? Rethink your end-to-end customer journey ?  Or just get inspiring ideas to understand the potential of your brand? What direct-2-consumer means?

Get in touch with us!

Let us know, what keeps you up at night. We are happy to listen.


Calle de la Victoria 4, 1° 07001 
Palma de Mallorca Spain

DE: +49 162 577 2587
ES: +34 871 115 957
ES: +34 644 388 100

Oliver Eckart | LinkedIn