Our Story
Shift to direct2consumer brand & social commerce
We are a creative consulting firm & agency focused on digital consumer experience and direct-2-consumer brands. We are brand maker, rule breaker and digital consultants. We cherish brands, provide strategy and execution from one source. Over more than 10 years, our team has helped transform businesses and transferred our expertise to brands of big to small, and medium-size. We provide solutions to enhance the customer’s experience at both POS and online.
We bridge the gap between retail and eCommerce and create space for new growth, allowing you to focus on your existing business.
More clients. More margin. More brand. 2becontinued.
#WeFixYourShit
how we do it
Leading brands in a digital age
We position your brand, digitise or restructure your marketing or help implement seamless customer experiences. We provide options and quick wins with your team to build trust in the organization. We are a culture accelerator.
CUSTOMER EXPERIENCE
Digitisation
Consumer experiences start with an online search and surely do not end once the purchase is made. Relevant services and personalised dialog online and at the POS create equity. Customer specific data help increase and manage revenue per customer, hence increase customer lifetime value.
BRAND
Positioning
What and for who, asked Ogilvy. Successful brands are characterised by a clear positioning and emotional narrative that leaves a lasting impression on the customer, despite competitive pressure. This is how a good product becomes a unique brand personality.
MARKETING
Restructuring
Whether you want to reduce budgets, increase margins or face big changes ahead, you need to create more impact with less input – the key is to focus and connect platforms along the funnel. Restructuring your marketing and sales helps to create space for new growth and can be the base of a turn around.
true stories
Customized approaches to create great impact.
Digital Transformation
Fitness First
Private Label Optimisation & Campaign
Görtz
Positioning & Omnichannel Experience
Cyberport
Digital Community Roadmap
Red Bull
Brand & Franchise System
Purobeach
Pure Online Player
ruf
Clients
What clients say about us
“A brilliant marketeer”
“At L’Oréal Oliver was able to build a turnaround plan and make Fructis the most successful new brand at time. Oliver is a brillant marketeer, an outstanding team player and knows how to make people succeed together. A great guy to work with! “
Member of the Executive Committee, Beiersdorf AG
“Curious thinkers”
“Oli and his band of curious thinkers and creatives were invaluable at Fitness First as our transformation went from physical to digital. Oli is always worth his place in the room when I am at a brand business.“
Director, Deloitte UK, before Fitness First Global
“A hands-on attitude”
“Oli is the perfect Plug-and-Play-CMO and visionary business leader who blends innovative thinking with a hands-on attitude to help brands grow… a perfect fit for leaders who need a hand in transforming their business.“
Geschäftsführer, Frankfurter Brauunion, before CEO Universal Media DACH
“I highly recommend”
“Oliver is a digital transformation strategist who gets things done and makes brands perform better with his exerptise & out of the box thinking. I highly recommend Oliver in the area of digital & brand building.”
Strategy Director IQOS, before VP EMEA Amer Sports
“Direct-2-consumer strategist”
“Oli and his team have helped ruf in the digital transformation which led to the turnaround. Oli is a top marketeer, direct-2-consumer strategist and pragmatic executer. He takes teams well on board and delivers results. If you want to position, digitise or rethink your brand, you are in good hands with 2bc.“
Founder ruf Jugendreisen
“Major strategic initiative”
“Oliver and his 2bc team developed and implemented a major strategic initiative at Cyberport. Oliver’s great strategic experience, combined with hands-on mentality … was crucial to its success. It is still a foundation of the current success of Cyberport.“
Managing Director, Cyberport Gmbh
2bC News
News, Press & Events
What moves us and our clients’ business
Actions for double digit growth in tourism business – the direct-to-consumer approach
COVID19 hits international tourism hard: We don’t know exactly when travel will return. When travel does return, it will look different (as of May 2020). If customers and their needs...
“Brand vs Performance – the perfect interaction?” An interview with Sven Nührig and Oliver Eckart
Sven Nührig and Oliver Eckart – two marketing experts on digital marketing: 1. Sven: What are currently the most exciting markets & developments for you? Oli: In this marketing context,...
“We want to encourage SME retailers, offer solutions and encourage them to seize opportunities.”
5 questions to leaders in retail: Marius Haubrich, Handelsverband BaWü Marius Haubrich is the managing director of the Baden Württemberg Trade Association (HBW). Before he held several positions at...
“Consumers increasingly reconsider values. They ask for quality brands and feedback.”
5 questions to leaders in consumer and retail: Michael Endress, Endress Motorgeräte GmbH Michael Endress is CEO of Endress Motorgeräte and member of the advisory board at BaWü Handelsverband HBW. He...
Act now
Business check in the new “normality”
Do you want to unlock new revenue streams? Rejuvenate your customer base? Rethink your end-to-end customer journey ? Or just get inspiring ideas to understand the potential of your brand? What direct-2-consumer means?
Get in touch with us!
Let us know, what keeps you up at night. We are happy to listen.
ADDRESS
Calle de la Victoria 4, 1° 07001
Palma de Mallorca Spain
CONTACT
DE: +49 162 577 2587
ES: +34 871 115 957
ES: +34 644 388 100
hello@2becontinued.de
STALK US
Oliver Eckart | LinkedIn