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Actions for double digit growth in tourism business – the direct-to-consumer approach
COVID19 hits international tourism hard: We don’t know exactly when travel will return. When travel does return, it will look different (as of May 2020). If customers and their needs...
Snipes – Changing gears with Urban Drivestyle
#Fahrfreude! Street culture meets urban mobility: Today brands look for stories beyond their normal product range to stand out. Our partners: Urban Drivestyle (UD) and Snipes always seek for ideas...
“Brand vs Performance – the perfect interaction?” An interview with Sven Nührig and Oliver Eckart
Sven Nührig and Oliver Eckart – two marketing experts on digital marketing: 1. Sven: What are currently the most exciting markets & developments for you? Oli: In this marketing context,...
“We want to encourage SME retailers, offer solutions and encourage them to seize opportunities.”
5 questions to leaders in retail: Marius Haubrich, Handelsverband BaWü Marius Haubrich is the managing director of the Baden Württemberg Trade Association (HBW). Before he held several positions at...
“Consumers increasingly reconsider values. They ask for quality brands and feedback.”
5 questions to leaders in consumer and retail: Michael Endress, Endress Motorgeräte GmbH Michael Endress is CEO of Endress Motorgeräte and member of the advisory board at BaWü Handelsverband HBW. He...
“We have to adopt to COVID19 with a maximum of flexibility. Without a digital workflow? No way!”
5 questions to leaders in consumer & retail: Florian Weischer, Weischer (formerly weischer.media) Weischer is one of the leading media firms for cinema-, OOH- and online advertising. Since many...
“Profit maximization can not be the main goal in our society! Crisis also creates creativity.” Werner von Moltke, PDC Europe (Darts)
5 questions to leaders in event & retail. Werner von Moltke, PDC Europe (Darts) Werner von Moltke is the founder of the professional darts corporation PDC Europe and runs big championship events...
“I was surprised how little I have been missing travelling.”Kai Bordel, Starbucks
5 questions to leaders in consumer and retail: Kai Bordel, Starbucks Kai Bordel is Managing Director Starbucks Germany. He is responsible for app. 160 cafes. Before he worked a long time for Nike...
“We achieved in three months what we originally planned in three years’ time.” says Isabel Neudeck L’Oréal Luxe
5 questions to leaders in consumer and retail: Isabel Neudeck, L'Oréal Luxe Isabel Neudeck is the managing director of L'Oréal Luxe Germany and Austria. She is responsible for all luxury brands...
ELLE Education: International retail management master class
International retail management masterclass at ELLE Education ELLE is not only renowned as fashion media brand, but also as international university to attract and develop the best talents for...
Conference for regional marketing October 2020 in Frankfurt
dfv conferences sponsored by the industry publications Horizont (marketing) and HANDEL (retail) welcome retail, marketing and digital experts in Frankfurt on october 22, 2020. The conference...
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